Basic Training

PROGRAM DETAILS

The Basic Training Program is designed to give you the tools you need to establish a strong brand identity, providing a solid foundation for your business to grow and succeed. Ready to take your brand to the next level? Let’s get started!

Included Content:

1. Custom Logo Design:

   • Primary Logo: Your main logo, designed to represent your brand across all platforms.

   • Secondary Logos: Variations of your primary logo, such as horizontal, vertical, or icon-only versions, for different applications.

   • Favicon: A simplified version of your logo optimized for browser tabs and app icons.

2. Brand Guide:

   • Color Palette: A carefully selected set of primary and secondary colors that reflect your brand’s personality and resonate with your target audience.

   • Typography: Recommended fonts for both print and digital use, including guidelines for headings, subheadings, and body text to maintain consistency.

   • Logo Usage Guidelines: Instructions on how to use your logo, including minimum sizes, spacing, and acceptable color variations.

   • Imagery Style: Recommendations for photography, illustrations, and graphic elements that align with your brand’s identity.

   • Tone of Voice: Guidance on your brand’s communication style and messaging to ensure consistency in all written content.

3. Brand Elements:

   • Brand Patterns/Textures: Custom patterns or textures that can be used in various applications, such as packaging, social media, and website backgrounds.

   • Iconography: A set of custom or recommended icons that align with your brand’s visual style.

   • Stationery Design: Templates for business cards, letterheads, envelopes, and email signatures.

Terms & Conditions:

• Revisions: The Basic Training Program includes a maximum of 3 rounds of revisions. Any additional revisions beyond this scope will incur extra costs and will be billed separately.

• Final Deliverables: All final files, including your logo, brand guide, and any additional brand elements, will be delivered in digital format.

• Payment Terms: By purchasing this program, you agree to the outlined terms of service. Any additional services or customizations beyond the scope of this program will be quoted and billed separately.

• Cancellation Policy: Cancellations must be made within 1 day of the initial kickoff meeting. A cancellation fee may apply depending on the amount of work completed.

Program Timeline:

• Week 1: Brand Kickoff & Understanding the Brand

  • We begin with a kickoff meeting to discuss your brand’s vision, goals, and target audience. This week includes a comprehensive fact-finding session to understand your brand’s identity, values, and desired outcomes.

• Week 2: Content Design

  • Our design team gets to work on creaating your custom logo, brand guide, and brand elements. By the end of this week, you will receive the initial drafts of all deliverables for your review.

• Week 3: Revisions

  • Based on your feedback, we’ll make necessary revisions to ensure the designs meet your expectations. You’re entitled to up to 3 rounds of revisions to perfect your brand assets.

• Week 4: Coaching & Finalization

  • In the final week, we’ll provide a coaching session to guide you on how to effectively implement your new brand assets. We’ll also finalize and deliver all files, ensuring you’re fully equipped to maintain brand consistency across all platforms.