division six
division six
A fresh, young partnership of established industry leaders, Division Six is at the forefront of multifamily interiors procurement. This team approached Thunderhawk Creative to create a well-established “wow” factor to grow their operations nationwide. We aimed to align the identity of six industry leaders with the architectural designation of Division Six, which represents interiors carpentry.
logo & Tagline
Our goal was to develop a logo that is bold, elegant, and evocative of blueprints and skyscrapers, reflecting the precision and ambition of the team. The tagline "Build Smarter" was conceived to appeal to our audience of corporate real estate and general contracting/construction clients. It highlights our commitment to a tech-driven process, reduced supply chain and timeline, and the use of high-quality materials at competitive prices. This combination ensures that Division Six stands out as a leader in the industry, embodying innovation and excellence.
color pallete
When choosing the color palette for Division Six, we focused on a design that would let their incredible imagery take center stage. We selected a primarily black and white palette to provide a sleek and timeless foundation. To complement this, we introduced hues of blue and green. Blue symbolizes trust, leadership, and knowledge, while green evokes growth and renewal. This combination not only highlights the sophistication and reliability of Division Six but also reinforces their commitment to innovation and progress. The result is a visually striking and meaningful color palette that perfectly aligns with their brand identity.
iconography
In developing the overall imagery for Division Six, we aimed to capture the essence of high-end multifamily living and the freedom that comes with elevated, efficient spaces. Our visuals feature people enjoying luxurious interiors, reflecting a lifestyle of comfort and sophistication. We focused on scenes that portray the seamless integration of design and functionality, showcasing spacious, modern environments that enhance daily living. The imagery emphasizes not just the aesthetic appeal but also the practical benefits of well-designed interiors, highlighting Division Six's commitment to creating spaces that are both beautiful and highly efficient. This approach reinforces their brand promise of delivering exceptional living experiences through innovative and thoughtful design.
brand messaging
Crafting the brand mission and messaging for Division Six was an insightful and collaborative process. We began by delving into the core values and aspirations of the six industry leaders who form the backbone of the company. Through a series of workshops, interviews, and vision-boarding sessions, we uncovered the essence of their mission: to revolutionize multifamily interiors procurement with unparalleled efficiency and quality.
Our messaging needed to reflect this commitment to innovation and excellence. We emphasized Division Six's strengths in utilizing tech-driven processes, reducing supply chain complexities, and delivering high-quality materials at competitive prices. The tagline "Build Smarter" emerged as a natural extension of this vision, encapsulating their strategic approach and appeal to corporate real estate and construction clients.
By aligning the brand mission with clear, impactful messaging, we ensured that Division Six's identity resonates with their audience, showcasing their leadership in the industry and their dedication to creating smarter, more efficient living spaces.
website
Developing the website for Division Six was a meticulously planned and executed project aimed at embodying their innovative spirit and industry leadership. Our process began with an in-depth understanding of their target audience, which includes corporate real estate professionals and general contractors. We wanted the website to reflect the sophistication and efficiency that Division Six brings to multifamily interiors procurement.
We focused on a clean, modern design that complements their bold and elegant branding. The user experience was crafted to be intuitive, ensuring visitors could easily navigate through the site and access important information about services, projects, and company values. High-quality imagery of luxurious, efficiently designed living spaces takes center stage, reinforcing the brand's commitment to excellence.
Interactive elements and engaging content were incorporated to showcase Division Six's tech-driven processes and innovative approach. We highlighted their unique value proposition, including reduced supply chain complexities and the use of high-quality materials, through clear and compelling messaging.
The result is a visually striking and highly functional website that effectively communicates Division Six's mission and capabilities, positioning them as a leader in the industry and a trusted partner in multifamily interiors procurement.
Understanding Division Six
A Brand Exercise
Collaborating with the Division Six team to explore and define their brand was an insightful and creative journey. Our intention was to help the team gain a deeper understanding of who they are, who their audience is, and how to effectively reach them. This exercise involved various interactive and engaging activities, ultimately leading to a clear and compelling brand identity.
Vision Boarding
We kicked off with vision boarding sessions where team members expressed their ideas and aspirations for the brand. This visual exercise allowed everyone to align on a shared vision and identify key themes that resonated with the team.
Deep Dive Discussions
We facilitated sessions where team members answered essential questions about their brand. These questions covered topics like their core values, mission, target audience, and unique selling propositions. The answers helped crystallize Division Six's identity and strategic direction.
Clear Vision and Mission
Division Six’s mission to pioneer better interior space design and delivery was clearly articulated. Their vision of integrating design, procurement, and installation into one seamless process was emphasized.
Core Values and Ethos
Defined key values such as simplicity, transparency, ownership, integrity, insight, and creativity. These values were woven into every aspect of the brand narrative, ensuring consistency and authenticity.
Audience Understanding
Developed detailed profiles of their target audience, including land developers, general contractors, architects, designers, and manufacturers. This understanding helped tailor their messaging and approach to meet the specific needs and pain points of each group.
The outcome was a brand identity that not only resonated with the Division Six team but also positioned them strongly in the multifamily industry. This collaborative effort ensured that the team had a clear, unified vision and the tools to effectively communicate their value to their audience.
Crafting the Division Six Pitch Deck
Bringing Vision to Life
Working with the Division Six team to create their pitch deck was an exciting journey focused on transforming their vision into a captivating presentation. The goal was to highlight Division Six's unique value in the multifamily industry, emphasizing their innovative solutions and expertise.
Collaboration and Creativity
From the outset, we aimed to capture the essence of Division Six. Through engaging discussions and brainstorming sessions, we honed in on their key messages. We gathered insights from industry leaders, combined them with Division Six's in-depth knowledge, and crafted a narrative that was both informative and compelling.
Bringing the Vision to Life
Together, we produced a pitch deck that not only presented facts but also told a story. Here are some highlights:
Innovative Visuals:
We used sleek, modern designs that reflected Division Six's cutting-edge approach. For instance, the "Three Key Differentiators" slide was designed with bold icons and streamlined graphics to make their advantages pop.
Impactful Data Presentation:
On the "State of the Multi-Family Market" slide, we transformed complex data into easy-to-digest visuals, showcasing trends and insights that underscored Division Six's market understanding.
Compelling Case Studies:
We included detailed case studies of projects like McKinney Falls and Intracorp Homes, complete with before-and-after images, to illustrate their successful transformations and the tangible benefits they bring to their clients.
The Final Product
The resulting pitch deck was a vibrant blend of strategic insight and creative flair. It effectively communicated Division Six's strengths, showcased their successful projects, and positioned them as leaders in the multifamily industry. This collaborative effort ensured that the final product not only met but exceeded expectations, truly bringing Division Six's vision to life.
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Industry
Multifamily Interiors
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Branding
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