CORE Office Interiors

About

When first approached by CORE Office Interiors, they were a new entity formed from the merger of three companies, each with diverse and rich histories, coming together under one roof. They had fantastic ideas and a clear vision but needed someone to distill and launch them effectively. COREoi was looking to combine a fresh, new identity with the strength and longevity of their industry experience. They wanted a CRM platform that streamlined all external communications and internal processes and a clean slate for their networking and digital/in-person brand identity. Working with them was an exciting journey of transformation and innovation, bringing their bold ideas to life.

logo & Tagline

Designing the logo for CORE Office Interiors was a mission to encapsulate their bold approach to the industry. They wanted a visual identity that mirrored their innovative and tech-driven processes, which emphasize transparent communications, live updates, real-time design collaboration, and a broader scope for each project.

We developed a bold design that highlights the company's strengths and forward-thinking ethos. The logo features strong, clean lines and a modern aesthetic, reflecting their commitment to innovation and excellence. The tagline "Work Boldly" complements the logo, reinforcing CORE Office Interiors' dedication to pushing boundaries and delivering exceptional results. This cohesive branding communicates their unique value proposition and positions them as leaders in the market.

color pallete

For CORE Office Interiors, selecting a brand color palette that represents the diverse market areas of Texas was both a strategic and creative endeavor. We sought colors that would not only resonate with the unique characteristics of each region but also enhance the overall brand identity and user experience.

We chose blue to symbolize Houston's expansive, wide-open skies, evoking a sense of vastness and opportunity. For Austin, we selected green, reflecting the lush, grass-covered hills that surround the city, representing growth and vitality. Yellow was chosen for San Antonio, inspired by the iconic limestone of the Alamo, conveying warmth and heritage. Lastly, a reddish-orange hue was selected for the rich soil of the lower Rio Grande River Valley, symbolizing strength and foundation.

Incorporating these colors into the brand and presentations has not only helped with wayfinding but also made it easier to decipher dense and complex information. By aligning the color palette with the distinctive features of each market area, we have created a cohesive and intuitive visual identity that enhances CORE Office Interiors' communication and engagement with their clients across Texas.

iconography

The graphics standards process for CORE Office Interiors was meticulously crafted to blend elements of its past, integrate seamlessly with its partner Allsteel, and project a forward-thinking image of innovation and strategy. Our overall imagery aimed to honor COREoi's rich legacy while showcasing their cutting-edge approach.

We drew inspiration from the rich and diverse history of Texas, a state synonymous with opportunity, vastness, and ingenuity. This influenced the visual elements, infusing them with a sense of grandeur and boldness. We incorporated textures and motifs that reflected Texas's iconic landscapes and cultural heritage, creating a visual narrative that resonates with both tradition and modernity.

The graphics standards ensured a cohesive visual identity, with guidelines for typography, color palettes, imagery, and layouts that maintain consistency across all mediums. By blending historical richness with contemporary design, we positioned COREoi as a leader in their industry, celebrating their past while looking ambitiously towards the future.

brand messaging

The messaging for CORE Office Interiors was crafted to reflect their bold and innovative approach to the furniture industry. Our messaging emphasized COREoi's agility, responsiveness, and commitment to accountability and service excellence. As a Texas-Based, Service-Disabled, Veteran-Owned Small Business with over 35 years of experience, COREoi employs a diverse mix of talented specialists and seeks to engage other minority-owned businesses to uplift and empower the interiors industry. We highlighted their relentless pursuit of meeting client needs and their continuous challenge to disrupt the industry and work boldly.

Their expertise spans space planning, design, procurement, installation, office re-configuration, company relocation, asset management, A/V and acoustic consulting, and ongoing post-installation services. Our messaging reinforced COREoi's extensive experience with projects of all sizes, emphasizing their intimate understanding of the need for functional, safe, durable furniture and A/V integration of the highest quality. This comprehensive approach ensured that COREoi's products and designs stand the test of time in high-use environments, consistently delivering exceptional results.

hubspot automation

The process of setting up and managing CORE Office Interiors' CRM platform, HubSpot, was a transformative project that revolutionized the way the company interacts with clients, manages projects, and drives business growth. Our goal was to create a seamless, fully integrated system that captures every client interaction, from the initial touchpoint to the final project delivery, ensuring a consistent and personalized experience for each client.

From the very beginning, we meticulously planned the integration of all client-facing activities into HubSpot. Every email, website interaction, social media impression, phone call, text message, and more was funneled through the CRM to generate and qualify leads, as well as manage ongoing projects. This comprehensive approach allowed COREoi to have a 360-degree view of each client, enabling them to tailor their strategies and communications effectively.

One of the most significant aspects of this setup was the automation of key processes. Emails, communications, deal creation, and the movement of deals through the sales funnel were all automated, reducing manual effort and minimizing the risk of errors. Tasks and to-dos were automatically assigned to the relevant departments, ensuring that nothing fell through the cracks. Additionally, we created a client portal that allowed clients to stay updated on the progress of their projects at any time, enhancing transparency and trust.

Training was a crucial component of the implementation process. We ensured that every employee, regardless of department, was thoroughly trained on how to use HubSpot for their specific roles. This training empowered the team to manage their aspects of the CRM efficiently, from tracking client communications to processing deals and executing tasks. As a result, the entire company was aligned and capable of delivering a cohesive and streamlined client experience.

One of the most powerful features of the HubSpot integration was its ability to send out project-specific marketing and promotional material automatically. By leveraging the data captured within the CRM, COREoi was able to deliver highly targeted and relevant content to clients, strengthening relationships and driving engagement.

Overall, the implementation of HubSpot at CORE Office Interiors was a game-changer. It automated and optimized nearly every aspect of the client lifecycle, from lead generation to project completion. The result was a more efficient, responsive, and client-focused organization, capable of delivering exceptional service and driving significant business growth. This CRM platform became the backbone of COREoi's operations, ensuring that every client interaction was meaningful, timely, and impactful.

website

Designing the CORE Office Interiors website was a multifaceted project aimed at creating a digital presence that reflects the company’s commitment to excellence in interior design and client service. Our approach focused on crafting a visually stunning and highly functional platform that seamlessly integrates all aspects of CORE's business operations.

One of the key features of the website is the extensive portfolio we developed to showcase CORE's impressive case studies. This portfolio highlights beautiful imagery of well-crafted interior designs, allowing visitors to explore the full range of CORE's capabilities. We also ensured that the portfolio effectively showcases partner products and brands, reinforcing CORE’s strong industry relationships and commitment to quality.

To elevate the user experience and streamline client interactions, we integrated all website functions, features, and forms into CORE’s HubSpot CRM. This integration allows for the creation of automated touch-points for both potential and existing clients, ensuring that every interaction is tracked, personalized, and optimized for efficiency. The result is a website that not only looks beautiful but also serves as a powerful tool for driving business growth and enhancing customer relationships.

By blending striking visuals with cutting-edge functionality, the CORE Office Interiors website stands as a testament to the company’s leadership in the industry, offering a seamless experience that aligns with their brand’s dedication to innovation, quality, and client satisfaction.

proposal management

Creating and managing CORE Office Interiors' intricate and detailed RFP response template was a project that required a perfect blend of high design and user-friendly functionality. Our goal was to develop a template that not only reflected COREoi’s brand excellence but also facilitated ease of use for the Sales, Product, and Design teams.

The template was meticulously designed to be visually compelling, embodying the sleek and professional aesthetics that COREoi is known for. At the same time, we ensured that it was highly functional, allowing team members to easily edit and customize over 50 pages of unique and specific information for each project without the risk of error or complication.

This template includes everything from detailed product specifications and pricing to tailored design solutions and installation strategies, all while maintaining a consistent and polished look. We also incorporated the flexibility for adding custom pages as needed, ensuring that the template could adapt to the unique requirements of each RFP.

By balancing design excellence with practical usability, we provided COREoi with a powerful tool that enhances their ability to respond to RFPs effectively and efficiently, ensuring that their proposals are as impressive in content as they are in presentation. This approach not only streamlines the proposal process but also reinforces COREoi’s reputation for delivering high-quality, detailed, and client-focused solutions.

COREoi Product Brochure

Designing the CORE Office Interiors product brochure was a creative journey that allowed us to fully integrate the COREoi brand into every aspect of the final product. Our goal was to create a brochure that not only served as a comprehensive guide to COREoi's offerings but also embodied the company's identity through its design.

We started by incorporating COREoi’s brand colors, ensuring that each section of the brochure was visually cohesive and aligned with the company’s established visual identity. The use of these colors helped to create a strong, recognizable presence on each page, reinforcing COREoi's brand at every turn.

Imagery played a crucial role in the design as well. We carefully selected and integrated images that not only showcased the products but also captured the essence of each industry we serve—healthcare, education, hospitality, and commercial spaces. These images were chosen to evoke the quality, functionality, and aesthetic appeal that COREoi brings to its projects.

To enhance the brochure’s visual impact, we also integrated custom iconography that added a layer of clarity and professionalism to the design. These icons were used to guide readers through the different sections, making it easy to navigate and understand the information presented.

Throughout the process, We ensured that the design was not only visually appealing but also highly functional. The layout was structured to highlight the key features of our products, the Quick Ship pricing program, and the case studies, all while maintaining a clear flow of information. The think pieces and articles were written and presented in a way that made them accessible and engaging, adding value to the reader’s experience.

Overall, designing the COREoi product brochure was about more than just creating a beautiful document; it was about capturing the spirit of COREoi and presenting it in a way that resonates with both existing and potential clients. The final product is a reflection of COREoi’s commitment to excellence, innovation, and client-focused solutions, all brought to life through thoughtful design.

social media

Working on CORE Office Interiors' social media strategy was an exciting opportunity to showcase the people and events that make the company truly special. Our approach was centered on highlighting the human side of COREoi, celebrating the talented individuals behind the scenes and the dynamic events that drive the company's success.

To create a visually cohesive and engaging social media presence, I utilized the grid in a creative way that not only flowed seamlessly but also presented a snapshot of COREoi's branding, colors, and imagery. Each post was carefully designed to contribute to an overall aesthetic that is instantly recognizable, ensuring that COREoi’s social media feeds stand out at first glance.

The focus on people and events brought a personal touch to the brand, connecting with the audience on a deeper level and building a sense of community around COREoi. By blending this focus with a strategic use of the grid, we crafted a social media presence that is both informative and visually compelling, reinforcing COREoi’s identity and values in every post.